The Cube Nail Lab
The client commissioned the interior and branding design of The Cube Nail Lab. The concept stems from the idea of RUBIK’S CUBE. is characterized by its interior, where the walls, floor and ceiling are covered in a continuous ceramic tile pattern. With thoughtful consideration of the brand, a colour of pink was picked by the designer to give it a refreshing look that sets the character apart from the typical glossy and glamorous images of a nail spa.
The tiled grid is a guide for the entrance area, the pattern manages to flow consistently at each corner this is illustrated where the wall or counter meets the ground. “We worked the interior space around its branding colours and paired it with copper finishes to create a warm, cozy environment for a fully modern look” This geometric wall covering also extends the concept of cubes and lines into the pedicure area.
Interior Design Awards
Our Success
Following the dimensions of 4”x 4” and 8”x 8” pink tile, coupled with the pastel colour palette, the retail outlet evokes a simple, ordered yet playful space. Rectangular and cube shaped shelves have been carved from the wall. “It’s a space within a space” says the designer Zoe. Its effect is a delicate, clean but eye-catching aesthetic.
Frequently Asked Questions
Since it was the client's first time starting a business, we offered extensive guidance on the connection between branding and interior design. For example, we proposed the name "The Cube" as a concept, drawing inspiration from elements of the Rubik's Cube, and then incorporated those elements into the logo design as well as the feature wall and reception counter.
We first visited the site to take measurements and fully understand the actual conditions. After confirming the project's design direction, we began developing renderings and selecting materials. Once the design was approved, we moved on to the next phase: documentation, construction drawings, and specifications. During construction, we coordinated with the contractor and consultants to ensure the project was executed perfectly, and we participated in ongoing onsite coordination throughout the process.
The client was actively involved throughout the key decision-making stages of the project. They worked with us to confirm the project's design direction at the beginning, including approving the "The Cube" concept we proposed. They also reviewed and approved the renderings and material selections before we proceeded to the documentation and construction phase.
This was a very low-budget project for a first-time business owner, but we did not compromise on design quality. We strategically prioritized key branding elements like the feature wall and reception counter with Rubik's Cube-inspired details, while carefully selecting cost-effective materials and solutions for other areas.
It became an Instagram-worthy spot that generated organic marketing for the business. Every client who had their nails done would take photos in front of the feature wall or the pink tiled reception counter. This project also earned our client three international design awards.
We enjoy taking on unique, character-driven projects like this. Working with first-time business owners allows us to shape their brand from the ground up, which is creatively rewarding. When results generate organic marketing and design awards, it benefits both our clients' business and our portfolio.
We need the existing drawings and photos to get a preliminary understanding of your project. This helps us prepare for our initial site visit and understand the space's potential before we take measurements and discuss your vision. From there, we can assess the scope and begin developing the design direction.
You can email us at info@dexignmatter.com with basic information about your project, including your location, budget range, and timeline. From there, we can schedule a consultation to discuss your vision. This initial conversation helps us understand if we're the right fit for your project.
Live beautifully.
Work brilliantly.
Dexign Matter is an independent creative interior design studio based in Toronto.