Noodle Legend North York
Dexign matter focused on a modernized yet “antiquated” Chinese themed approach for Noodle Legend. This casual dining establishment specializes in handmade Chinese noodles originating from the distinctive cuisine of the three kingdoms period in Ancient China. By blending a simple minimalist design with the elegance and pure poetry of traditional Chinese elements, Dexign matter has created an interior space that offers a throwback dining experience in a modern setting.
Upon entering, customers are greeted by this feature wall that showcases unique Chinese seals featuring the title "板面大王" in various ancient calligraphy styles.
Interior Design Awards
Our Success
A stack of red plaques each with engrained words is a creative way of showcasing the restaurants menu. A strong bold “卤” Chinese character can also be seen at the cashier’s counter. With each delicate detail reflecting the designer’s interpretation and captures the very essence of what a contemporary Chinese eatery should look and feel.
Frequently Asked Questions
Handmade noodle shops were rare in North York at the time. The challenge was creating a compelling brand identity that would establish them as a destination and differentiate them from typical noodle restaurants. We focused heavily on developing a unique visual identity that would attract their target audience.
Through detailed planning and constant oversight. We created realistic timelines with built-in buffers, selected materials strategically for value, and maintained tight coordination with contractors. Every decision was evaluated for cost and time impact, allowing us to stay on budget and on schedule.
The restaurant became an instant hit. As the only handmade noodle shop with this concept in the area, they stood out immediately and attracted strong customer interest. The distinctive brand identity we created helped establish them as a destination, leading to quick success and business growth.
Absolutely! We love concept-driven projects where we can develop both brand identity and interior design together. Whether it's a new restaurant concept or an established brand needing a refresh, we're passionate about creating spaces where strong branding and thoughtful design work together.
Photos of your space and any existing floor plans if available. If you're still developing your concept, that's perfect - we can start with branding sessions to define your identity before the design phase. Either way, we'll discuss your vision, target market, and operational needs to understand the full scope.
Email info@dexignmatter.com with your location, restaurant concept, timeline, and budget range. We'll schedule a consultation to explore your vision and determine whether to start with brand development, space design, or both. This conversation helps us see if we're a good match.
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Dexign Matter is an independent creative interior design studio based in Toronto.