Yellow represents the soft sweetness of the pancakes, while wood elements infuse the space with a touch of tranquility and natural texture. The combination of these materials and colors weaves together in the space, simple yet full of flavor.
Interior Design Awards
Our Success
The café’s distinctive booth seating is the essence of the entire space.
The unique curved design, paired with plush upholstery, makes customers feel as though they’re nestled in an eggshell, wrapped in the comfort of an egg yolk.
The outer curved white walls symbolize egg whites, presenting a sense of lightness and purity, while the inner booth seating, with its soft yellow upholstery, reflects the richness and warmth of an egg yolk.
Different shapes of seat backs add a sense of playfulness and depth to the space, offering aesthetic continuity while maintaining distinct visual layers.
Whether sitting in the booth or looking around, every corner reveals the designer’s understanding and expression of the brand’s story.
Frequently Asked Questions
Franchise projects come with established brand guidelines—specific color palettes, materials, and finishes that must be consistent across all locations. The challenge was working within this framework while solving site-specific spatial challenges and ensuring the design felt tailored to this particular location.
The Fuwa Fuwa interior design by Dexign Matter Studio draws inspiration from the lightness of Japanese soufflé pancakes. Soft pastel tones, warm wood, and curved forms create a cozy, modern café design that feels fresh, playful, and welcoming - a perfect reflection of Toronto's café culture.
Through thoughtful flow and warm, inviting design. From the moment guests approach the storefront to when they sit at their table, every touchpoint—the glowing dessert counter, soft lighting, comfortable seating—works together to create a welcoming atmosphere where people want to stay.
We started by studying the franchise brand guidelines and specifications. After assessing the site, we developed renderings applying brand standards to this location. We coordinated approved materials, created construction drawings meeting both franchise and local requirements, and managed contractor execution within budget.
Despite working within franchise constraints, the project earned the LIV Hospitality Design Award Honorable Mention 2024. This recognition validated our approach of achieving design excellence while adhering to brand standards - benefiting both the franchisee and strengthening the overall brand.
Soft lighting, pastel colors, and charming details make it naturally photogenic. Each area - from the curved seating to the dessert display - offers visual appeal that blends Japanese aesthetics with modern cafe style.
We enjoy working on franchise projects because one of our studio's strengths is our self-developed drawing system, which allows us to complete the design process in half the usual time. This efficiency is a great advantage for franchise clients who need to open new locations quickly.
Photos of your space, any existing floor plans, and franchise brand guidelines if available. This helps us understand both the site conditions and brand requirements before our visit. We'll then take measurements and discuss your timeline, operational needs, and location-specific considerations.
Email us at info@dexignmatter.com with your location, franchise/brand name, timeline, and budget range. We'll schedule a consultation to discuss your brand requirements and site-specific needs, and determine if we're the right fit.
Live beautifully.
Work brilliantly.
Dexign Matter is an independent creative interior design studio based in Toronto.