Fuwa Fuwa
Dessert Cafe Pickering
Fuwa Fuwa is a Japanese pancake dessert café, the main color scheme features the brand’s signature yellow, complemented by the warmth of red oak, creating a cozy ambiance. Yellow represents the soft sweetness of the pancakes, while wood elements infuse the space with a touch of tranquility and natural texture. The combination of these materials and colors weaves together in the space, simple yet full of flavor.
The café’s distinctive booth seating is the essence of the entire space. The unique curved design, paired with plush upholstery, makes customers feel as though they’re nestled in an eggshell, wrapped in the comfort of an egg yolk. The outer curved white walls symbolize egg whites, presenting a sense of lightness and purity, while the inner booth seating, with its soft yellow upholstery, reflects the richness and warmth of an egg yolk. Different shapes of seat backs add a sense of playfulness and depth to the space, offering aesthetic continuity while maintaining distinct visual layers. Whether sitting in the booth or looking around, every corner reveals the designer's understanding and expression of the brand’s story.
To match the overall style of the space, the menu is presented using a suspended leather strap design. The warmth of the leather harmonizes with the café’s warm tones, and the hanging frame format enhances readability while becoming a unique decorative highlight, integrating into the space's narrative. Every detail reflects the designer’s thoughtful approach to the spatial experience.
On the wall, the brand's slogan, "Every bite is a journey of fluffy delights," resonates with the visual element of an eggshell. This creates a distinctive branding symbol that adds a visual touch while conveying the warmth and philosophy of the brand.
